web
Eventurous
A one-stop shop for event planners
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How do we create an app that provides quality travel recommendations and information to users while standing out from the competition? How can we fill in the gaps that exist in the market?
One of the first things we did was analyze the learning-event
management options individuals face when they decide to
share their unique skills, hobbies, and expertise with others.
With the current pandemic, we realized that we couldn’t just
look at platforms that host in-person learning events, like the
brief originally suggested. We needed to also look at competitors
that mostly offered classes online. The competitors can be lumped
into three different categories:
5 out of 6 direct competitors have event management and analytics dashboards
Swiss Army Knife approach; lots of resources, tools, full-spectrum organization and control for event
Most platforms are mobile-2nd; more features and attention paid to desktop experience (complexity)
Even within digital, desire to network with others; connect to local instructors or businesses
The purpose of the survey was to collect information from a
mass amount of participants so that we could start to see
some patterns in behavior and thought. Some of the topics
covered in the survey include the participant’s demographic
background, whether they prefer to host events online or offline,
how COVID has affected their ability to share, the current process
they go through when organizing events, and any painpoints or
frustrations they experience while doing so.
In order to gain a more indepth understanding on
what real hosts and skillsharers need, we interviewed
11 event hosts & instructors as well as 3 students & attendees.
Here are some of the insights that we gathered:
Independent event hosts and instructors who want to scale their business need a centralized digital toolbox to flexibly execute and manage their events both online and in-person because current market offerings are fragmented, making it difficult to grow business in an efficient manner.
We developed a persona to encapsulate and organize
the goals and the barriers to goals, motivations, frustrations,
needs and wants of our user.
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In order to get the ball rolling on ideation,
we decided to do a How Might We exercise.
We took the problem statement and began to pull it apart,
and started to ask How Might We questions in order
to generate some creative ideas.
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After completing the "How Might We" exercise, our team
created six different concepts which are as follows:
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After coming up with the concepts, we needed to determine
which one had the most priority. We created a matrix based
on what would stand out in the market and would be easiest
to implement.
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After deciding which concepts had priority, we converged them
to create one overarching concept that we would build the solution upon.
This is a low to mid fidelity prototype so all screens are
in grayscale and not every section is fully clickable.
Also, this version already incorporates most of the feedback
and input from our usability test results.
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Across all of our interviews and research, one of the biggest pain points for event hosts was finding a venue. In our solution, the host can easily find a venue according to location, type, price and more.
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Another painpoint for event hosts was getting the word out about their event. They would use multiple tools and platforms, but with Eventurous, they can save time by posting about their event with just one click.
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Because this is a stream of income for event hosts, they need tools to keep track of events and grow business. Eventurous keeps track of it all in one place and even offers a cost-benefit analysis tool to help determine what is the best price to charge attendees
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Many of the event hosts expressed a desire to connect with event attendees and other hosts who offer the same type of classes. It would be a forum where people could gather and exchange ideas.
We conducted a usability test with 7 users in total,
5 of which have teaching experience. In this usability test,
we asked the users to complete the following tasks:
We addressed some next steps and future recommendations
that should be addressed when transitioning our design
from an MVP to a finalized functional platform.
Each of our future recommendations have been validated
by what users need incorporated into an event planning platform.
Users have told us that not every tool in our platform will be useful
or relevant to all learning event hosts. So it's important to find and
develop more ways to feel fully customizable to users.
To truly address the organizers’ need for a one-stop-shop, marketing
needs to be its own built out tool. Given our timeframe, the marketing
solution was reduced to social media marketing for the sake of delivering an MVP.
The social media marketing tool provides value to the user for the time being.
Converging all of our wireframes was kind of a messy process. It would have been nice if we had made a decision way earlier to go with a specific style as a team (so that no one has any complaints later on) and then delegate creating the rest of the wireframes to two people. This is eventually what we did but I just wish we realized it earlier to save valuable time.